We’ve worked with a variety of event venues. So we know a thing or two about how to build a venue brand and generate new business enquiries.
Event venues are experiential. And bookings based on emotions as much as commercial and practical considerations. A venue needs excellent service, strong transport links and first-class food. The building and facilities are critical too. So help prospective customers experience your venue before seeing it in person. Because that way, they’ll already be looking to buy before they get to you.
Marketing enables this ‘pre-sell’ to happen. By using enticing imagery, engaging websites, beautiful literature, press coverage and engaging copy. All the things that we excel at.
You might have a fantastic customer proposition. And a spectacular building with great facilities. But they count for nothing if people aren’t aware of them.
Digital marketing is an important element of the marketing mix. It’s a tool that can drive enquiries and booking. Think search engine optimisation, pay per click, online advertising, content marketing and email. And you get a feel for all the tools on offer. Offline activity can involve exhibitions, direct mail and public relations.
You’ll achieve the most benefit by combining all marketing elements together. But, done well, each element can be effective on its own.
The Marketing Campaign Company can help event venues to market themselves. Please get in touch if you’d like to know more.