Marketing to schools and the education sector is challenging. Head teachers, bursars and governors and other decision makers are busy. A constant stream of sales messages from commercial organisations bombards them daily.
So how can you get through? Develop and execute an appropriate and consistent strategy. And be patient. That’s how.
Today’s education sector is changing. Academies, academy chains, free schools, private schools and others are introducing new dynamics. Appreciating these trends helps you understand the marketing techniques needed.
We understand the education sector’s structure. And can plan multi-channel campaigns that have a strong chance at cutting through.
With our experience of the education and schools sector, we can help your organisation build a brand and drive engagement.