We’ve helped build awareness of the Aetna International brand throughout its markets over several years

The Marketing Campaign Company has maintained a lasting relationship with one of the world’s largest international health insurers. We’re tasked with delivering a wide range of communication and PR activity, working with the most senior managers in the company. Our strong technical knowledge, proactive attitude and first-class communication skills mean that we are a valued partner of this global organisation.

Main Activities

  • Acting as the press office and dealing with the media
  • Providing advice and direction on PR-related activity
  • Developing and executing an annual media plan
  • Working with the senior team to generate press content
  • Preparing and distributing press releases to a range of media
  • Organising feature contributions and writing content
  • Writing and entering award entries
  • Proposing media opportunities and purchasing space

What we’ve achieved

Aetna International has received a high and sustained level of press coverage. The company’s profile has been further raised through numerous industry award wins, many prepared by TMCC.

Most of all we are considered a trusted partner at Aetna International, one of the major players in the international health insurance market.

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