Chloe Alfano recently joined The Marketing Campaign Company as a Digital Designer. She’s already bought extra bounce and energy to the company and her cutting-edge approach to digital design is proving a big hit with clients.
Here’s 30 second with Chloe……
In my professional life….
Why did you decide to become a designer?
I studied Multimedia Design Barnet college. This was a great course and I learnt all about Film Editing and Design, making use of Adobe Software. I found myself wanting to re-design some of my favourite brand websites. I could see obvious flaws in UX and some of the design elements could have worked so much better! From that moment I knew where my mission in life lay – to rid the world of sub-standard websites!
What’s the most exciting brand you’ve worked on?
I played a big part in the design of a new mobile app for Discovery Education. This was a huge project and I worked almost full time with a colleague over a number of weeks to get the design and UX just perfect. I may be biased, but we came up with something awesome!
I also helped to design the https://www.greentomatocars.com/ website:
What software skills do you have?
Pretty much the whole of Adobe creative cloud plus some other additions. Here is some of the software I use:
- Adobe Photoshop CC– Photoshop is one of the most important pieces of software on my MacBook. This is the main software I use for designing websites, posters, editing content and more. It’s with me from the start of a project until the end.
- Adobe Illustrator CC – I use Illustrator to add those finishing touches to a design. That usually involves designing vectors, or something art-based, before placing the files back into Photoshop. This is also great software for logo design.
- Adobe XD – Apps are becoming a big thing in today’s society. Adobe XD allows me to create beautiful pixel-perfect apps (such as the discovery education). It also works perfectly with Photoshop.
- InDesign – I often use InDesign for magazines, brochures and other print-based documents.
- InVision – After a design is developed, it’s synced to InVision which we use to collaborate internally and with clients on projects. It’s extremely helpful when showing clients how their future idea will look!
- My Sketchbook – This isn’t really a ‘software skill’ but it’s important to wireframe a design before developing it on Photoshop in order to see how it looks and performs.
What type of projects do you enjoy most?
My passion is creating designs for cutting-edge websites that look great both on desktop and smaller screens. But I’m also very much into a logical and experiential UX to increase visitor engagement and dwell time. Websites have to look great to project a brand in the right way – but they also have to function effectively.
What values do you bring to the workplace?
When I design, I’m thinking of how best to convey a brand and its key messages, and also how to serve information to the visitor in the most effective way. It’s important to deliver the best possible project outcomes for clients and to work side-by-side with developers and a wider team to achieve this.
In my personal life
Where do you live?
I live in East Finchley, north London.
What do you like to do in your spare time?
I’m a big fan of video games and can spend hours on them. I also enjoy having a drink and networking/meeting new people.
What’s most important to you in life?
My family. I welcomed my first nephew into the world only last year, and he’s been one the greatest things in my life – except for his tantrums, of course!
What’s the most exciting place you’ve visited?
Aeolian Island, just off Sicily. You need a Ferry to reach it. I went with my family about six years ago, and ended up climbing a volcano in the peak hour of heat. It was deadly but worth it for the amazing views!
What’s the top five on your bucket list?
I’d love to visit Cuba! I’m hoping to pass my driving before I ever visit just so I can say I’ve driven a 1950’s American Classic. Those cars are awesome.