It’s World Book Day today, Thursday 5th March and we’ve produced a list of our favourite Marketing & PR books that we’d recommend to clients and friends. Each offers something a little different to those interested in marketing and PR.
Post your favourite marketing & PR book on Twitter #favouritemarketingbook!
Eats, Shoots and Leaves – Lynne Truss
The zero tolerance approach to punctuation is a non-fiction essential reference book which is a ‘must have’ with plenty of humour for today’s content writers and bloggers!
The Loyalty Effect – Frederick F. Reichheld.
Written and printed in 1996, a lot of what is in this book is still relevant today regarding learning how to build a long lasting business, and understanding that the loyalty theory is not only good for your customers, but also creates value with investors and employees too no matter what business you are in!
Marketing Communications – Integrating Offline and Online with Social Media – PR Smith and Ze Zook
This is the fifth edition of this best-selling book which has now been updated to include the all the new communication tools now available to marketing professionals. It encourages marketers to raise their game and ultimately deliver better results.
Growth Hacker Marketing – A Primer on the Future of PR, Marketing and Advertising – Ryan Holiday
All you need to know about marketing with zero marketing budget and growing your business when starting with nothing!
The New Rules of Marketing & PR – David Meerman Scott
This is the 4th edition of an essential guide to Marketing and PR with plenty of real life success stories. It offers a step-by step guide on how to use Social Media, Online Video, Mobile Applications, Blogs, News Releases and Viral Marketing to their full potential.
No Logo – Naomi Klein
This is an interesting one, as it’s mildly anti-corporate, but can do wonders for a marketeer looking to create an ethics based marketing mindset, or even looking to broaden their horizons.