Some great statistics on developments in mobile usage and its application to business in this weekend’s Sunday Times. If you missed it, here are some highlights:
- Smartphones: over 2013, mobile phones will overtake PCs as the most common way to access the internet and by 2015 more than 80% of handsets sold in mature markets will be smartphones. More powerful processors and 4G+ will make it easier for employees to use their phones to access and share corporate information (source: http://www.gartner.com)
- Mobile Messaging: nearly 15trn messages will be sent from mobiles this year; 28.2trn by 2017 (source: http://www.juniperresearch.com/)
- Gartner estimates that businesses will buy 13m tablets in 2012 rising to 56m in 2016
- Mobile Payments: Britons will spend £900m on goods and services using their mobiles during the 2012 Christmas period according to Interactive Media in Retail Group and CapGemini. And, according to Visa, 50% of all payments will be made through a mobile device
- Mobile Data: according to research by Arthur D Little, 76% of US-based respondents agree 4G helped their firms innovate, 86% said 4G allowed them to get more work done and 47% agreed it saved them money.
- Social: Gartner says that revenue from social media will be £10.6bn in 2012, up 43% from 2011 according to). And around half of UK businesses are now using social media to market their brand and interact with customers according to research from the Internet Advertising Bureau and LBi.
- Mobile Apps: there will be 310bn downloads of mobile apps by 2016 says Gartner. Business apps are becoming more sophisticated thanks to HTML5.